Traffic.....visitors...and new members.
That's what you really want, but it's not happening.
It's time to stop and take a good long look at your website. How well is it doing its job? Is it a “cookie-cutter” site that looks just like all the other Adventist websites out there? Is the information on it updated? Is the content unique and relevant to your community? Are you a bit disappointed with your church website?
This isn't how it was supposed to be.
Remember back when you started the website? People told you that the Internet was the “wave of the future.” You had visions of a vibrant and engaged community. You knew that this was a great way to reach out to people and fulfill The Great Commission.
But here you are today, and that vision hasn't materialized. Hardly anyone visits your site— not even the church members, and you certainly haven't seen anyone coming to church because they found you on the web.
After all, research shows that at least 174 million people in North America alone will use the Internet for faith-related reasons this year. Why aren't at least some of them coming to your site?
What happened is that you probably weren't told the rest of the story. It's not enough to just create a website from a template, use the same content all of the other Adventist churches are using, and then sit back while visitors flow to your website and church services.
To be effective
• A church website must have relevance to its local community.
• Be updated with current, accurate information.
• It must be user-friendly.
• And, it must play by specific rules created by the major search engines if it is going to be found by people searching for truth.
What makes this even more challenging is that now that you do know the rest of the story, your church may lack the resources to fix the issues. Maybe your webmaster is good at creating pages that are useful to the community, but may need some help to learn what the search engines want. Maybe you don't even have a webmaster. Maybe no one has time or desire to learn another skill.
Fortunately, there is a solution. Good News Advocates (GNA) specializes in “the rest of the story.” GNA's process for giving your website a “tune up” will resolve many of the issues that are killing the site's effectiveness.
Good News Advocates is a non-profit organization formed to help Adventist churches and schools develop the most effective websites possible, and to make Bible truth more prominent online.